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The Core 4 Values

Excellent organizations have a set of principles, or core values, that are used to implement their mission and vision. The values represent the touchstone for the organization, guiding the decisions of the individuals and the organization. Successful organizations achieve great things because they have strong core values.

In 2012, the city of Aurora set out to refine the city's internal core values. Developing a shared set of values serves as the foundation on which we build exceptional service and performance. Four distinct values known as The Core 4 emerged: integrity, customer service, respect and professionalism.


We live Integrity by:

  • Telling the truth

  • Being consistent

  • Doing the right thing even when nobody is looking

We live Respect by:

  • Valuing the worth of others

  • Honoring diversity and differences

  • Practicing the Golden Rule

Customer Service

We live Customer Service by:

  • Going the extra mile
  • Exceeding expectations
  • Being responsive, courteous and fair
  • Delivering quality, efficient and cost-effective services


We live Professionalism by:

  • Treating everyone equally

  • Embracing best and safe practices

  • Using data to help us make decisions and do our work

The Core

City of Aurora employees share the meaning of Core 4

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